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Wednesday, October 04, 2006


I had an interesting conversation with our Microsoft channel management folks on Monday and the whole topic of the appropriateness of the term "CRM" came up. They had their own interesting take on the topic.

"Instead of CRM", they said, "we like the idea of 'XRM', where you just replace "X" with whatever relationship management the client needs."

Pretty interesting. I like it.

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